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Recent Posts

The Top 7 Problems that Can Kill a Product Launch

Of all the missteps that can give a company a black eye, a failed product launch surely tops the list. This is especially true for products that have a long development cycle: Medical devices, pharmaceuticals, advanced software, etc. Nothing is more frustrating than developing and testing a product for years,

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How to Get Started with Advertising (Online and Offline)

Advertising seems deceptively simple. A creative person creates an ad, and then you pay someone—a magazine, a radio station, Facebook, Google, a billboard owner—to run your ad. If that was all there is to it, getting started with advertising would be simple. But of course it isn’t that simple, because

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Finding “Holes” in Your Marketing Framework

There are many ways to conceive of and organize marketing activities. One of our favorites is our marketing framework, which tracks customer journeys against marketing goals and tools in place. Whereas many marketing firms think of these journeys as forming a funnel, we think of them as being hourglass shaped,

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