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Recent Posts

Finding “Holes” in Your Marketing Framework

There are many ways to conceive of and organize marketing activities. One of our favorites is our marketing framework, which tracks customer journeys against marketing goals and tools in place. Whereas many marketing firms think of these journeys as forming a funnel, we think of them as being hourglass shaped,

How to Get Started: Social Media Marketing

It might be every social media manager’s dream to go viral. But honestly, in most cases, there is no overnight success. Building a strong social media presence requires planning, time, and consistency. For businesses to drive successful social media strategies, there must be a balance between thinking ahead and capturing

Your Marketing Framework is Not a Funnel: It’s an Hourglass

Sometimes, when a new client comes to us, they have few (if any) ideas about what to do for their marketing. But with other clients, the problem is too many ideas being thrown around at once. How do you organize all those ideas and make them into a cohesive marketing